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Advertising  :  New Techniques for Visual Seduction - Uwe Stoklossa


New Techniques for Visual Seduction

Paperback Published: 25th October 2010
ISBN: 9780500289099
Number Of Pages: 272

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The second glance is key to successful communication. Images that pull the viewer up short and force them to look again are magical, and one of the indispensable tricks of the advertising trade: Uwe Stoklossa knows the secrets behind the second glance. He shares this knowledge in this book, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will heighten your awareness and arm you with a myriad new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It’s a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

About The Author

Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.

Examples of recent advertising with that extra something that manages to communicate in the blink of an eye.

ISBN: 9780500289099
ISBN-10: 0500289093
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 272
Published: 25th October 2010
Publisher: Thames & Hudson Ltd
Country of Publication: GB
Dimensions (cm): 28.7 x 24.5  x 2.54
Weight (kg): 1.51
Edition Number: 1