The second glance is key to successful communication. Images that pull
the viewer up short and force them to look again are magical, and one
of the indispensable tricks of the advertising trade: Uwe Stoklossa
knows the secrets behind the second glance. He shares this knowledge in
this book, both in the countless examples of ads he has collected from
around the world, and also in the accessible, intriguing essays he
writes on perception, optical tricks and illusion. Advertising will
heighten your awareness and arm you with a myriad new techniques for
visual seduction, acting as a springboard for a whole host of startling
new concepts. It’s a must-read and an indispensable source of ideas for
anyone involved in advertising or the business of communication.
About The Author
Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under
Professor Thomas Rempen at the University of Essen, where he gained a
degree in communications design, and now works as a freelance
copywriter and designer.