An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections.
Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others.
Ten chapters on diverse themes, including brand identity, poster rules and future trends.
Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising.
About the Author
David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.
'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign) 'A paperback version of the 1997 classic...with incisive text [and] plenty of images.' (Blueprint) '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)
Ten chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.
For Grades: 8+
Number Of Pages: 240
Published: 31st January 2004
Publisher: Phaidon Press Ltd
Country of Publication: GB
Dimensions (cm): 29.0 x 25.0
Weight (kg): 1.47
Edition Number: 1