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Advertising Language

Name: Advertising Language
Brand: Taylor & Francis Ltd
Price: 280.99 AUD
Availability: BackOrder

A Pragmatic Approach to Advertisements in Britain and Japan

By: Keiko Tanaka

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Hardcover | 24 March 1994 | Edition Number 1

At a Glance

Hardcover
168 Pages

Dimensions(cm)
21.6 x 13.8 x 1.91

Hardcover

RRP $326.00

$280.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

Industry Reviews

..."this book offers fascinating examples of British and Japanese ads, and some of their revealing interpretive analyses are not only entertaining but also insightful and refreshing."-"Journalism and Mass Communication Quarterly

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