A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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Audience: Tertiary; University or College
Number Of Pages: 256
Published: 17th October 1991
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.9 x 1.4
Weight (kg): 0.43
Edition Number: 1