A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
This title available in eBook format. Click here for more information.
Visit our eBookstore at: www.ebookstore.tandf.co.uk.
Series: Routledge Philosophers in Focus Series
Tertiary; University or College
Number Of Pages: 256
Published: 17th October 1991
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6
Weight (kg): 0.37
Edition Number: 1