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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk.
ISBN: 9780415050647 ISBN-10: 0415050642 Series: Comedia Audience:
Tertiary; University or College
Number Of Pages: 256 Published: 17th October 1991 Country of Publication: GB Dimensions (cm): 23.5 x 15.88
Weight (kg): 0.37
Edition Number: 1