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Advertising International : The Privatisation of Public Space - Armand Mattelart

Advertising International

The Privatisation of Public Space

Paperback Published: 17th October 1991
ISBN: 9780415050647
Number Of Pages: 256

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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ISBN: 9780415050647
ISBN-10: 0415050642
Series: Comedia
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 256
Published: 17th October 1991
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.37
Edition Number: 1