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Advertising, Commercial Spaces and the Urban : Consumption and Public Life - Anne M. Cronin

Advertising, Commercial Spaces and the Urban

Consumption and Public Life

Hardcover

Published: 28th July 2010
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Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city

'Challenging the conventional critique of advertising as a process that saturates and commercialises space, Anne Cronin focuses on the ubiquitous hoardings, notice-boards and bus-stop panels that constitute outdoor advertising to produce a stimulating, highly original, sophisticated account that significantly extends understanding. Cronin demonstrates that it is a far from exact science as those in the advertising industry acknowledge, for along with many contemporary capitalist endeavours, it is improvisational, intuitive, processual and performative, continually changing as part of the fluid, lived city. Moreover, rather than being simply a means of producing dominant meanings and signs, and persuading consumers to spend money on things they neither need nor want, outdoor advertising is ingeniously conceived as an urban vernacular, a resource through which the city is known, sensed and practised, continuously reproducing forms of the 'public' and public space.' - Tim Edensor, Reader in Cultural Geography, Manchester Metropolitan University, UK

Introducing Commercial Spaces
The Industry and the City: Knowledge Practices as Commercial Experiments
Mobility, Market Research and Commercial Aesthetics
The Commodity Rhythms of Urban Space
Fabulating Commercial Spaces: Mediation, Texts, and Perception
Perceiving Urban Change in Detroit and Manchester: Space, Time and the Virtual
The Commercial Vernacular of Advertising: Public Space, Commercialisation and Public Address
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780230216808
ISBN-10: 0230216803
Series: Consumption and Public Life
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 215
Published: 28th July 2010
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 22.9 x 15.2  x 2.03
Weight (kg): 0.47
Edition Number: 1