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Advertising and Consumer Society : A Critical Introduction - Nicholas Holm

Advertising and Consumer Society

A Critical Introduction

Paperback Published: 24th October 2016
ISBN: 9781137471741
Number Of Pages: 226

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This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. 

Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

1. Introduction: Why Study Advertising? 2. The History of Advertising: Contexts, Transformations and Continuity 3. Analysing Advertisements: Form, Semiotics and Ideology 4. Adverting, Capitalism and Ideology 5. Advertising Commodities and Commodity Fetishism 6. Audiences for Sale: Quantification, Segmentation and Personalisation 7. Advertising Agencies: Organisation, Agency and Internal Conflict 8. Advertising as Art: From Creativity to Critique 9. Empowering Consumers: Engagement, Interpretation and Resistance 10. The Politics of Advertising: Capitalism, Resistance and Liberalism

ISBN: 9781137471741
ISBN-10: 9781137471741
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 226
Published: 24th October 2016
Publisher: Macmillan Education UK
Country of Publication: GB
Dimensions (cm): 23.2 x 15.4  x 1.9
Weight (kg): 0.37
Edition Number: 1

Earn 113 Qantas Points
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