Adapting to Abundance

Jewish Immigrants, Mass Consumption, and the Search for American Identity

By: Andrew Heinze

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Paperback | 1 October 1992 | Edition Number 1

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This is the first large-scale analysis of immigrant life in America to focus on habits of consumption. Hienze relies on primary sources to show how Jews responded to the prospect of mass consumption in America, familiarizing themselves with activities such as installment buying, vacationing, and advertising. Heinze examines the relationship between American consumption and holidays; the importance of the immigrant Jewish woman as director of family spending; the significance of clothing; and the high status of the parlour and the piano in Jewish homes.

Industry Reviews

A very important book... at the cutting edge of what should be an exciting new scholarly development... opening up whole areas of behavior which [historians] previously shrugged off as irrelevant. Journal of American Ethnic History Well written... creative in its use of a wide range of primary source material. Canadian Review of American Studies Raises interesting questions about the immigrant experience in a gracefully written style. Journal of Consumer Affairs An important book that invites reflection upon the national character. American Jewish Archives

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