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Action Theory and Communication Research : Recent Developments in Europe :  Recent Developments in Europe - Karsten Renckstorf

Action Theory and Communication Research : Recent Developments in Europe

Recent Developments in Europe

By: Karsten Renckstorf (Editor), Denis McQuail (Editor), Judith E. Rosenbaum (Editor), Gabi Schaap (Editor)

Paperback Published: 2004
ISBN: 9783110180817
Number Of Pages: 385
For Ages: 18 - 21 years old

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The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.

Action theory and communication research : an introductionp. 1
Action theory as part of social sciencep. 13
With more hindsight : conceptual problems and some ways forward for media use researchp. 35
The 'media use as social action' approach : theory, methodology and research evidence so farp. 51
The foundation of communication and action in consciousness : confronting action theory with systems theoretical argumentsp. 85
Media communication and social interaction : perspectives on action theory based reception researchp. 103
Using protocol analysis in television news research : proposal and first testsp. 115
Reconceptualizing media literacyp. 141
Elderly people's media use in the context of personal meaningp. 163
'Para-social interaction' : social interaction as a matter of fact?p. 177
Action theoretical approaches in organizational communicationp. 187
Media use as an adaptation or coping tool in prisonp. 199
Juxtaposing direct experience with media experience : does reality really matter?p. 217
The home as a multimedia environment : families' conception of space and the introduction of information and communication technologies in the homep. 231
Patterns in television news usep. 253
Do well-balanced exemplars in news stories provide food for thought?p. 279
Between altruism and narcissism : an action theoretical approach of personal homepages devoted to existential meaningp. 291
Ownership and use of 'old' and 'new' media among ethnic minority youth in the Netherlands : the role of the ethno-cultural positionp. 315
The stereotypical portrayal of Germans and its effect on a Dutch audiencep. 345
Occupational practices of Dutch journalists in a television newsroomp. 355
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783110180817
ISBN-10: 3110180812
Series: Communications Monograph
Audience: General
For Ages: 18 - 21 years old
For Grades: 13 - 16
Format: Paperback
Language: English
Number Of Pages: 385
Published: 2004
Country of Publication: DE
Dimensions (cm): 23.39 x 15.6  x 2.03
Weight (kg): 0.54