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Acting as a Business, Fifth Edition : Strategies for Success - Brian O'Neil

Acting as a Business, Fifth Edition

Strategies for Success

By: Brian O'Neil

Paperback | 24 April 2014 | Edition Number 1

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A long-respected guide to the practical side of an acting career--now updated with new information reflecting recent major changes in the industry.

The essential handbook for actors-a modern classic-in a newly updated edition.

Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O'Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It's packed with practical information-on everything from what to say in a cover letter to where to stand when performing in an agent's office-including-

-- Tactics for getting an agent, including preparing for the interview
-- How to research who will be casting what-and whether there is a role for you-well in advance
-- Examples of correspondence to agents and casting directors for both beginningand advanced professionals
-- A detailed analysis of the current trend of paying to meet industry personnel
-- How to communicate effectively with an agent or personal manager
-- Creative ways to use the internet and social media

O'Neil has updated Acting as a Business to keep up with the latest show-business trends, making this fifth edition a reference no actor should be without
Industry Reviews
"O'Neil shares his business savvy in this slim, practical-minded actor's guide that covers everything from approaching agents to assembling resumes." --Entertainment Weekly

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