When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?
For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way.
Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.
"I've been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn't work without these ideas."
--David Meerman Scott, author of The New Rules of Marketing & PR
"Whether you have writer's block, face a tight deadline, or just don't know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you."
--B. Joseph Pine II, coauthor of The Experience Economy and Authenticity
"Mark Levy is a horse whisperer for writers and business thinkers."
--Debbie Weil, author of The Corporate Blogging Book
|Introduction: Your Mind Is Bigger Than You Think||p. 1|
|The Six Secrets to Freewriting||p. 13|
|Secret #1: Try Easy||p. 15|
|Secret #2: Write Fast and Continuously||p. 19|
|Secret #3: Work against a Limit||p. 25|
|Secret #4: Write the Way You Think||p. 29|
|Secret #5: Go with the Thought||p. 35|
|Secret #6: Redirect Your Attention||p. 41|
|Powerful Refinements||p. 45|
|Idea as Product||p. 47|
|Prompt Your Thinking||p. 53|
|Open Up Words||p. 57|
|Escape Your Own Intelligence||p. 65|
|The Value in Disconnecting||p. 69|
|Using Assumptions to Get Unstuck||p. 75|
|Getting a Hundred Ideas Is Easier Than Getting One||p. 81|
|Learn to Love Lying||p. 85|
|Hold a Paper Conversation||p. 89|
|Drop Your Mind on Paper||p. 97|
|The Writing Marathon||p. 103|
|Doubt Yourself||p. 107|
|The Magic of Exact Writing||p. 113|
|Extract Gold from a Business Book||p. 121|
|You Are What You Focus On||p. 129|
|Going Public||p. 135|
|Sharing Your Unfinished Thoughts||p. 137|
|Help Others Do Their Best Thanking||p. 145|
|Notice Stories Everywhere||p. 151|
|Build an Inventory of Thoughts||p. 157|
|Write Your Own Rules||p. 163|
|The Fascination Factor||p. 169|
|Freewrite Your Way to Finished Prose||p. 173|
|About Mack Levy||p. 189|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 208
Published: 9th August 2010
Country of Publication: US
Dimensions (cm): 21.3 x 14.0 x 1.4
Weight (kg): 0.29
Edition Number: 2
Edition Type: Revised