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Accidental Genius : Using Writing to Generate Your Best Ideas, Insight, and Content - Mark Levy

Accidental Genius

Using Writing to Generate Your Best Ideas, Insight, and Content

By: Mark Levy

Paperback

Published: 9th August 2010
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When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?

 

For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.

 

Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way.

 

Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting.

 

Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.

"I've been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn't work without these ideas."
--David Meerman Scott, author of The New Rules of Marketing & PR

"Whether you have writer's block, face a tight deadline, or just don't know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you."
--B. Joseph Pine II, coauthor of The Experience Economy and Authenticity

"Mark Levy is a horse whisperer for writers and business thinkers."
--Debbie Weil, author of The Corporate Blogging Book

Introduction: Your Mind Is Bigger Than You Thinkp. 1
The Six Secrets to Freewritingp. 13
Secret #1: Try Easyp. 15
Secret #2: Write Fast and Continuouslyp. 19
Secret #3: Work against a Limitp. 25
Secret #4: Write the Way You Thinkp. 29
Secret #5: Go with the Thoughtp. 35
Secret #6: Redirect Your Attentionp. 41
Powerful Refinementsp. 45
Idea as Productp. 47
Prompt Your Thinkingp. 53
Open Up Wordsp. 57
Escape Your Own Intelligencep. 65
The Value in Disconnectingp. 69
Using Assumptions to Get Unstuckp. 75
Getting a Hundred Ideas Is Easier Than Getting Onep. 81
Learn to Love Lyingp. 85
Hold a Paper Conversationp. 89
Drop Your Mind on Paperp. 97
The Writing Marathonp. 103
Doubt Yourselfp. 107
The Magic of Exact Writingp. 113
Extract Gold from a Business Bookp. 121
You Are What You Focus Onp. 129
Going Publicp. 135
Sharing Your Unfinished Thoughtsp. 137
Help Others Do Their Best Thankingp. 145
Notice Stories Everywherep. 151
Build an Inventory of Thoughtsp. 157
Write Your Own Rulesp. 163
The Fascination Factorp. 169
Freewrite Your Way to Finished Prosep. 173
Notesp. 179
Acknowledgmentsp. 183
Indexp. 185
About Mack Levyp. 189
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781605095257
ISBN-10: 1605095257
Series: Agency/Distributed
Audience: General
Format: Paperback
Language: English
Number Of Pages: 208
Published: 9th August 2010
Publisher: BERRETT-KOEHLER
Country of Publication: US
Dimensions (cm): 21.8 x 14.2  x 1.7
Weight (kg): 0.21
Edition Number: 2
Edition Type: Revised