ABC's of Library Promotion

By: Steve Sherman

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Hardcover | 1 October 1992 | Edition Number 3

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The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.

Industry Reviews

...inspiring, detailed, and specific enough to generate a wealth of new ideas from its many suggestions. Highly recommended. VOYA ...full of good ideas and delivers a strong message...Sherman writes enthusiastically...and makes a strong case for networking and cultivating political contacts...This work is highly recommended to all readers who believe that libraries exist to serve people. It is especially relevant for public, academic, or school libraries that wish to develop an ongoing public relations program. The Journal of Academic Librarianship Three useful appendices...This is a good book, easy to use, easy to handle... Public Library Quarterly ...full of practical ideas...simple, direct style. Library Association Record

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Non-Fiction Library & Info Sciences Library Business & Management Sales & Marketing Public Relations Library & Information Services

Preface to the Third Edition
The Necessity of Public Relations	p. 3
What Makes Library Public Relations News	p. 11
Developing the Library Image	p. 21
Know Your Product, Your Competition, Your Clientele	p. 29
Campaigning for Funds	p. 41
Campaigning for a New Building	p. 52
Computer Changeover	p. 60
Newspapers	p. 70
Radio and Television	p. 87
Videos and Slides	p. 113
Book Sales	p. 136
Book Talks and Readings	p. 142
Simple but Important	p. 152
Support Your Local VIP's	p. 164
Evaluating Your Public Relations Program	p. 177
Developing a Continuing Program	p. 188
Case Study of Cooperation for Library Promotion	p. 194
Public Library Ideas	p. 203
School Library Ideas	p. 210
College and University Library Ideas	p. 217
Appendix A: Library Survey	p. 227
Appendix B: Notable Quotes from Quotable Notables	p. 232
Appendix C: Useful Facts and Figures	p. 236
Index	p. 239
About the Author	p. 252
Table of Contents provided by Blackwell. All Rights Reserved.

ABC's of Library Promotion

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