A Thousand Shades of Green

Name: A Thousand Shades of Green
Brand: Taylor & Francis Ltd
Price: 280.99 AUD
Availability: BackOrder

Sustainable Strategies for Competitive Advantage

By: Peter Winsemius, Ulrich Guntram

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Paperback | 1 May 2002 | Edition Number 1

At a Glance

Paperback
251 Pages

Dimensions(cm)
24.4 x 16.8 x 2.3

Paperback

RRP $326.00

$280.99

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''What does it mean for the environment?'' is a strategic corollary of almost any significant business decision today, and companies must take seriously their responsibilities to regulators, customers, employees and the wider society. A Thousand Shades of Green is aimed at business leaders in need of a clear understanding of the key corporate environmental challenges and the insight and vision to meet them - imperatives such as engaging stakeholders and developing partnerships, understanding the policy-making process, forming corporate responses and drafting environmental management strategies - with the promise of genuine competitive advantage for their companies. Drawing on their extensive consultancy experience with some of the most progressive companies around the world, the authors examine why and how businesses must confront the rapidly developing agenda set by environmental constraints and social and regulatory pressure. They identify the corporate environmental challenge with that of change management and advocate a recognition that there is no single strategy or endgame applicable to all companies - there are a thousand shades of green. Only by pursuing thorough, reflective, consistent, competitive and proactive strategies will businesses be able to avoid being embroiled in costly and complex reactive approaches.

Industry Reviews

'Difficult to put down.'
Corporate Social Responsibility and Environmental Management

'The book is well structured, allowing a reader with little knowledge of business strategy and the environment to understand the topics facing business and then moving forward to overcome them.'
Journal of Environmental Assessment Policy and Management

'This is a highly readable and relevant book, which deserves a place on the bookshelf of any responsible manager.'
Business Strategy and Environment

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