A Startup Field Guide in the Age of Robots and AI

By: Oliver Mitchell

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eText | 18 June 2025 | Edition Number 1

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Launching a startup is like climbing a mountain, just maybe more treacherous. I say this as I have spent years as a backpacker and entrepreneur. While hiking through the Alaskan Tundra, I feared brown bears and crevasses. Yet, nothing prepared me for the responsibility of payroll for over 200 families relying on my business plan to feed their children.

Unlike traditional software, the mere smell of hardware sensors and robot gearing sends shivers through most investors, with red flags arising from the perceived capital inefficiencies and intense research and development. This is coupled with a high talent requirement before launching even a minimum viable product, as these inventions demand a cross-section of skills: mechanical, electrical, and software engineering. To set out on the trail of uncrewed success, machine inventors and founders require a detailed field guide to meet customer demand and financing objectives.

My goal for this book is to help you at a pivotal point in your ideation process and, at the same time, introduce you to a cadre of potential mentors. Through interviews with some of the most respected luminaries in this field, I aim to help fortify your resolve to follow your passions and build a billion-dollar company. The chapters of this book have been organized like a field guide, as if you are setting out on a trip in the wild. Just like it's essential to satiate yourself before scaling mountains, fast-tracking your innovation into the hands of early adopters is vital for achieving success on Main Street.