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A Secret History of Brands : The Dark and Twisted Beginnings of the Brand Names We Know and Love - Matt MacNabb

A Secret History of Brands

The Dark and Twisted Beginnings of the Brand Names We Know and Love

Paperback Published: 1st October 2017
ISBN: 9781473894174
Number Of Pages: 144

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We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for Asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details first-hand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

About the Author

Pop culture historian Matt McNabb has spent the better part of the past twenty years researching the history of comic books, toys, film and television and their effect on our culture. He regularly features in publications such as SFX Magazine, Variety, MacLeans Magazine, Brick Journal, on CNN and BBC Radio. Author of Batman's Arsenal: An Encyclopedic Chronicle and Ghostbusters Collectables, A Secret History of Brands is Matt's third book.

40 illustrations

ISBN: 9781473894174
ISBN-10: 1473894174
Audience: General
Format: Paperback
Language: English
Number Of Pages: 144
Published: 1st October 2017
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6  x 1.3
Weight (kg): 250.0

Earn 45 Qantas Points
on this Book