+612 9045 4394
 
CHECKOUT
A Practitioner's Guide to Public Relations Research, Measurement and Evaluation : Public Relations Collection - Don Stack

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

Public Relations Collection

Paperback

Published: 1st May 2010
Ships: 7 to 10 business days
7 to 10 business days
RRP $166.99
$123.50
26%
OFF
or 4 easy payments of $30.88 with Learn more

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

ISBN: 9781606491010
ISBN-10: 1606491016
Series: Public Relations Collection
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 240
Published: 1st May 2010
Publisher: Business Expert Press
Country of Publication: US
Dimensions (cm): 23.1 x 15.4  x 1.1
Weight (kg): 0.36
Edition Number: 1