A Next Big Idea Club "Must Read" for December 2023 As all aspects of our social and informational lives increasingly migrate online, the line between what is "real" and what is digitally fabricated grows ever thinner—and that fake content has undeniable real-world consequences. A History of Fake Things on the Internet takes the long view of how advances in technology brought us to the point where faked texts, images, and video content are nearly indistinguishable from what is authentic or true. Computer scientist Walter J. Scheirer takes a deep dive into the origins of fake news, conspiracy theories, reports of the paranormal, and other deviations from reality that have become part of mainstream culture, from image manipulation in the nineteenth-century darkroom to the literary stylings of large language models like ChatGPT. Scheirer investigates the origins of Internet fakes, from early hoaxes that traversed the globe via Bulletin Board Systems (BBSs), USENET, and a new messaging technology called email, to today's hyperrealistic, AI-generated Deepfakes. An expert in machine learning and recognition, Scheirer breaks down the technical advances that made new developments in digital deception possible, and shares behind-the-screens details of early Internet-era pranks that have become touchstones of hacker lore. His story introduces us to the visionaries and mischief-makers who first deployed digital fakery and continue to influence how digital manipulation works—and doesn't—today: computer hackers, digital artists, media forensics specialists, and AI researchers. Ultimately, Scheirer argues that problems associated with fake content are not intrinsic properties of the content itself, but rather stem from human behavior, demonstrating our capacity for both creativity and destruction.
Industry Reviews
"There is something bold, perhaps reckless, in preaching serenity from the volcano's edge. But, as Scheirer points out, the doctored-evidence problem isn't new. Our oldest forms of recording-storytelling, writing, and painting-are laughably easy to hack. We've had to find ways to trust them nonetheless." -Daniel Immerwahr, The New Yorker "The Internet is awash in disinformation and conspiracy theories, with AI-generated 'deepfakes' looming on the horizon. A History of Fake Things on the Internet explains how fakes of all kinds have been a central part of Internet history and culture from the beginning. It is essential reading for understanding how we got here and where we are headed." -Sean Lawson, coauthor of Social Engineering: How Crowdmasters, Phreaks, Hackers, and Trolls Created a New Form of Manipulative Communication "In this captivating book, Walter J. Scheirer artfully combines the skills of a cultural critic, historian, and computer scientist to explore the many facets of technological duplicity. Going beyond cliches, the book delves into an array of historical and contemporary cases involving computer hackers, digital artists, media forensics specialists, and AI researchers. By doing so, he unveils how exactly emergent media becomes the basis for myths, falsehoods, and trickery, and with what consequences." -Gabriella Coleman, author of Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous "By historicizing fakeness online, Walter J. Scheirer helps readers understand the very real consequences, contexts, and stakes of digital participation. A fascinating study of creativity in all its forms-one that resists binary proclamations about what is good and creative and what is bad and destructive. Instead, the book says yes in many directions." -Whitney Phillips, coauthor of You Are Here: A Field Guide for Navigating Polarized Speech, Conspiracy Theories, and Our Polluted Media Landscape "Drawing on a framework developed by the pioneering anthropologist Claude Levi-Strauss in the 1960s, Scheirer argues that humanity always occupies 'two parallel timelines: the physical world (i.e., the historical timeline) and the myth cycle (i.e., a fictional timeline).' Both are indispensable: We are confined to reality, but we cannot confront facts (or even make sense of them) without the salve of fiction." -Becca Rothfeld, Washington Post "Scheirer chronicles the development of select categories of internet fakery using historical touchstones.... Recommended." -S. Clerc, CHOICE "While Scheirer is far from the first to push back against hand-wringing about the status of our modern information ecosystem, his claim that the internet is only the latest evolution in media for human mythmaking stands out from other interpretations or dismissals of the disinformation problem.... Ultimately, Scheirer's book is a cool rejoinder that places this booming literature in a broader social and historical perspective."-Jacob Bruggeman, Discourse "A History of Fake Things on the Internet deviates from contemporary paranoia about deepfakes and misinformation to reimagine their societal function while also emphasizing the need for critical media literacy. Through its carefully curated case studies and interviews, the author invites readers to engage critically with the widespread impact of these fakes, emphasizing their significance in shaping contemporary culture and perceptions of truth."-Hadil Abuhmaid, H-Sci-Med-Tech
