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A Handbook of Corporate Communication and Public Relations - Sandra Oliver

A Handbook of Corporate Communication and Public Relations

By: Sandra Oliver (Editor)

Hardcover Published: 22nd April 2004
ISBN: 9780415334198
Number Of Pages: 456

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.
With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.


Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:



  • national communication

  • international communication

  • image, identity and reputation management

  • the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Forewordp. xvii
Prefacep. xxi
Acknowledgementsp. xxii
Corporate Communication at National Levelp. 1
Diversity Programmes in the Contemporary Corporate Environmentp. 3
A Best-Practice Approach to Designing a Change Communication Programmep. 20
Knowledge Management for Best Practicep. 34
Corporate and Government Communication: Relationships, Opportunities and Tensionsp. 54
Priorities Old and New for Uk Pr Practicep. 71
Communication Similarities and Differences in Listed and Unlisted Family Enterprisesp. 90
Strategic Challenges for Corporate Communicators in Public Servicep. 110
Corporate Communication at Inter National Levelp. 129
Communication Audits: Building World Class Communication Systemsp. 131
The Olympic Games: a Framework for International Public Relationsp. 145
Facets of the Global Corporate Brandp. 158
Differing Corporate Communication Practice in Successful and Unsuccessful Companiesp. 167
Communicating with 1.3 Billion People in Chinap. 184
Today's Corporate Communication Functionp. 200
Assessing Integrated Corporate Communicationp. 227
New Technology and the Changing Face of Corporate Communicationp. 243
Managing Image, Identity and Reputationp. 253
Reputation and Leadership in a Public Broadcast Companyp. 255
Corporate Reputationp. 265
Communicating a Continuity Plan: the Action Stations Frameworkp. 277
Crisis Management in the Internet Mediated Erap. 305
The Impact of Terrorist Attacks on Corporate Public Relationsp. 327
Public Relations and Democracy: Historical Reflections and Implications for Practicep. 342
The Future is Nowp. 355
Visualizing the Message: Why Semiotics is a Way Forwardp. 357
Methodological Issues for Corporate Communication Researchp. 372
Communication for Creative Thinking in a Corporate Contextp. 380
Language as a Corporate Assetp. 393
Arrival of the Global Villagep. 415
Ethics and the Corporate Communicatorp. 427
The New Frontier for Public Relationsp. 436
Indexp. 450
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415334198
ISBN-10: 0415334195
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 456
Published: 22nd April 2004
Country of Publication: GB
Dimensions (cm): 24.84 x 19.41  x 2.79
Weight (kg): 1.21
Edition Number: 1