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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
ISBN: 9781592535576 ISBN-10: 1592535577 Series: Design Field Guides Audience:
Number Of Pages: 192 Published: 1st February 2009 Publisher: Rockport Publishers Inc. Country of Publication: US Dimensions (cm): 17.0 x 25.4
Weight (kg): 0.43