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A Better Way to Think about Business : How Personal Integrity Leads to Corporate Success - Robert C. Solomon

A Better Way to Think about Business

How Personal Integrity Leads to Corporate Success

Hardcover Published: 1st August 1999
ISBN: 9780195112382
Number Of Pages: 176

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Is business ethics a contradiction in terms? Absolutely not, says Robert Solomon. In fact, he maintains that sound ethics is a necessary precondition of any long-term business enterprise, and that excellence in business must exist on the foundation of values that most of us hold dear.
Drawing on twenty years of experience consulting with major corporations on ethics, Solomon clarifies the difficult ethical choices all people in business are faced with from time to time. He takes an "Aristotelian" approach to ethical questions, reminding readers that a corporation--like an individual--is embedded in a community, and that corporate values such as fairness and honesty are meaningless until transformed into action. Values--coupled with action--become virtues, and virtues make possible any good business corporate relationship. Without a base of shared values, trust and mutual benefits, today's national and international business world will fall apart. In keeping with his conviction that virtue and profit must thrive together, Solomon both examines the ways in which deficient values actually destroy businesses, and debunks the pervasive myths that encourage unethical business practices.
Complete with a working catalog of virtues designed to illustrate the importance of integrity in any business situation, this compelling handbook contains a goldmine of wisdom for either the small business manager or the corporate executive struggling with ethical issues.

"In this brief, readable addition to the business ethics literature, Solomon offers a clear and pragmatic exposition.... This concise account is recommended for public, academic, and practitioner library collections. It will be particularly useful to readers with limited time."--Choice "Solomon provides readers with a different perspective on how to view the role of business in the modern world.... The book serves as a useful and practical guide for managers who wish to see how important ethics and integrity can be to business success. The book would also make an excellent supplementary text for courses in business ethics and the social responsability of businesses."--Academy of Management Executive "In this brief, readable addition to the business ethics literature, Solomon offers a clear and pragmatic exposition.... This concise account is recommended for public, academic, and practitioner library collections. It will be particularly useful to readers with limited time."--Choice

How to Use This Bookp. x
Introduction: Can Virtue Be Taught?p. xiv
Down from the Mountaintopp. xiv
Back to the Mountain: Living Our Valuesp. xvii
Why Virtue Is Necessaryp. xix
An Aristotelian Approach to Businessp. xxiii
How Not to Think About Business: Myths and Metaphorsp. 1
Marketing 101p. 1
The Language of Dehumanizationp. 2
Attila the Hun and Other Business Heroesp. 5
"Better Fear Than Love"p. 7
Masters of the Universep. 9
Metaphors of Mayhem, Visions of Civilityp. 11
"It's a Jungle Out There!"p. 13
"Business as a Battlefield"p. 14
"An Efficient Money-Making Machine"p. 16
"The Information Revolution"p. 18
"The Game of Business"p. 19
Competition and Cowboy Capitalismp. 22
The Myth of the Entrepreneurp. 25
Abstract Greedp. 27
The Myth of the Profit Motivep. 29
The Myth of Altruismp. 32
A Better Way to Think About Business: The Meaning of Integrityp. 35
The Virtues of Free Enterprisep. 35
The Meaning of Integrityp. 38
Without Integrity: The Hypocrite, the Opportunist, and the Chameleonp. 40
Revisioning the Corporation: The Company as Communityp. 43
The Corporation as Citizenp. 46
The Virtues of a Corporate Culturep. 48
Corporate Codes of Ethics: What Are They For?p. 51
Business as a Professionp. 54
Business, Merit, and Excellencep. 57
The Meaning of Leadershipp. 60
Being and Doing: The Nature of the Virtuesp. 63
A Catalog of Business Virtuesp. 69
Abilityp. 71
Acceptancep. 71
Ambitionp. 72
Amiability (Friendliness)p. 73
Articulatenessp. 74
Attentivenessp. 75
Autonomyp. 76
Caringp. 76
Charismap. 78
Compassionp. 78
Competitivenessp. 80
Contentmentp. 80
Cool-Headednessp. 81
Cooperativeness (Teamwork)p. 82
Couragep. 82
Creativity (Imagination)p. 83
Determination (Persistence, "Stick-to-itiveness")p. 84
Entrepreneurshipp. 85
Fairnessp. 85
Generosityp. 87
Graciousnessp. 88
Gratitude (see Humility)p. 89
Heroismp. 89
Honestyp. 90
Honor (Pride)p. 92
Humilityp. 93
Humorp. 94
Independence (the "Outlaw")p. 95
Integrityp. 96
Justicep. 97
Loyaltyp. 99
Passionp. 101
Pride (see Honor)p. 101
Prudencep. 101
Responsibilityp. 102
Saintlinessp. 103
Shame (a "quasi-virtue")p. 104
Spirit (Spirituality)p. 106
Stylep. 107
Tolerancep. 108
Toughnessp. 108
Trustp. 111
Trustworthinessp. 112
Wittinessp. 113
Zeal (Enthusiasm)p. 114
Putting It All Together: Ethical Stylesp. 115
Conclusion: Looking Forward to Integrityp. 121
References and Recommended Readingp. 125
Notesp. 135
Indexp. 143
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780195112382
ISBN-10: 0195112385
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 176
Published: 1st August 1999
Publisher: Oxford University Press Inc
Country of Publication: US
Dimensions (cm): 21.6 x 14.5  x 1.9
Weight (kg): 0.35