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30-Second Beer : 50 essential elements of producing and enjoying the world's beers, each explained in half a minute - Sophie Atherton

30-Second Beer

50 essential elements of producing and enjoying the world's beers, each explained in half a minute

Hardcover Published: 1st May 2019
ISBN: 9781782405481
Number Of Pages: 160

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Mutli-million dollar branded or small-scale craft creation? Lager or ale? Boldly quaffed or genteelly sipped? However you enjoy your beer, you may not know as much about it as you think.

30-Second Beer is here to enlighten you, with a trip around the world’s beers, a look at brewing history, a dissection of the different sorts of brew and their unique characteristics, and an up-to-date overview of the current craft scene and the various (and ever-changing) fashions in beer drinking.

50 topics, divided under seven chapter headings, offering short, witty summaries, whether covering the basics or trade secrets. You’ll pick up the knowledge without noticing—and by the time you reach the last page, you’ll be able to hold your own with local beer experts anywhere in the world.

About the Editor

Sophie Atherton was the first woman in the UK to be accredited as a beer sommelier. As well as being a beer writer she is also a consultant and PR adviser with clients throughout the beer and pub industry.

Industry Reviews

"Edited by Imbibe contributor Sophie Atherton, with entries by Imbibe contributor Pete Brown and beer and cider editor Susanna Forbes, 30-Second Beer is a fun, educational guide to the category."

"An illustrated and inventive guide to our favourite hoppy beverage, from the history to the basics of brewing and a trip around the world's beers."
Drink Up London

"An interesting introduction and insight into the fascinating world of beer."
The Campaign for Real Ale

Chapter 1: The Basics

What is beer?
Ale v lager
The two basic beer families
Alcoholic strength
How strong is too strong?

Profile: Monastic Brewers

Packaging & dispense

Chapter 2: History

The Origins of Beer
Women & beer
Safer than water
New technologies

Profile: Joseph Groll

Origins of modern ales
Beer in the 20th Century

Chapter 3: Brewing

How beer is made

Profile: Professor Ernest Salmon

Speciality brews

Chapter 4: Beer Styles

British pale ales
Stout & porter
Strong ales

Profile: Arthur Guinness

Belgian styles
Wheat beers
Sour beers
American craft beers
Other significant styles
Chapter 5: Beer Culture

Great Britain
The Czech Republic, the Netherlands and Italy

Profile: Michael Jackson

United States
Asia & Africa
Southern Hemisphere

Chapter 6: The Beer Industry

Corporate brewing
Craft beer
Home brewing
Trade organisations
The on trade

Profile: James Watt & Martin Dickie, Brewdog
Specialist retailers

Chapter 7: Beer Appreciation

How to taste beer
Storage & service
Quality Beer & food matching

Profile: Garrett Oliver, Brooklyn Brewery

Beer writing
Beer judging
Beer festivals
Beer organisations

Resources (further reading, books and journals, useful websites)

ISBN: 9781782405481
ISBN-10: 1782405488
Series: 30 Second
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 160
Published: 1st May 2019
Publisher: The Ivy Press
Country of Publication: GB
Dimensions (cm): 23.0 x 18.0  x 1.9
Weight (kg): 0.54

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