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30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business - Susan Gunelius

30-Minute Social Media Marketing

Step-by-step Techniques to Spread the Word About Your Business

Paperback Published: 25th October 2010
ISBN: 9780071743815
Number Of Pages: 272

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BIG PRESENCE isn't just for BIG COMPANIES anymore A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it.

"30-Minute Social Media Marketing" provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Forewordp. v
Prefacep. vii
Acknowledgmentsp. ix
Get Started: The Who, What, and Why of Social Media Marketing
What Is Social Media Marketing?p. 3
Why Are Businesses Using Social Media Marketing?p. 13
Who Is Doing It Right and Wrong?p. 23
Warning: One Size Does Not Fit Allp. 37
Before You Begin: Perceptions, Honesty, and Giving Up Controlp. 47
Test the Water: The Where of Social Media Marketing
Analyzing Social Media Marketing Toolsp. 57
Bloggingp. 65
Microbloggingp. 81
Social Networkingp. 99
Social Bookmarking and Content Sharingp. 121
Audio and Videop. 131
E-Books, Reviews, Webinars, and Other Social Media Marketing Opportunitiesp. 139
Dive In for 30 Minutes a Day: The How of Social Media Marketing
Indirect Marketingp. 153
Brand Buildingp. 161
Building Relationships and Communitiesp. 169
Word-of-Mouth Marketingp. 177
Expanding Reach and Establishing Positionp. 183
Direct Marketing and Promotionsp. 191
Maintaining Social Media Marketing Momentum over the Long Term
Integrating with Traditional Marketingp. 201
Following the Rules of Social Media Marketingp. 209
Measuring Results, Testing, Tweaking, and Trying Againp. 219
Bringing It All Togetherp. 229
Twitter Cofounder Biz Stone Reflects on Twitter in 2009p. 241
Resources and Helpp. 243
Social Media Marketing Plan Worksheetp. 249
Glossaryp. 250
Referencesp. 254
Indexp. 255
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071743815
ISBN-10: 0071743812
Series: Business Skills and Development
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 272
Published: 25th October 2010
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.0 x 15.0  x 2.0
Weight (kg): 0.38
Edition Number: 1