Here's to the business leaders, the business owners, the entrepreneurs, the innovative marketers, the CMO's and CDO's of this world... the ones with the will and passion to transform and organize their business to unleash their remarkable brand value, influence and authority into the online world. Here's to the forward thinkers who are ready to create a digital #Breakthrough that will take their business to the next level, the online level. It's about time you bring your A-Game and become the master of your digital domain. Here's to you!
Spoiler Alert: miracles don't just happen in the hyper-competitive online world. And no, no self-proclaimed guru, ninja, wizard and / or rockstar hold the almighty power to turn your business into an overnight online success.
Truth to be told, we are misled and misinformed about most things digital. We are bombarded, on a daily basis, by disjointed pieces of information that only create more confusion around us and our business. We cannot help but feel overwhelmed as we drown in the clutter of the online world. Consequently, we lose focus on what is really important about our online business, and we just don't know how to move forward from this point on. We have all been there...
Luckily, there's a way to break free from this industry-imposed thinking-pattern, and breakthrough to the bright side of your truly remarkable digital business! There is a way to drive demand and deliver better business results.
#Breakthrough helps you deliver your remarkable value to a thriving audience as you expand your digital authority to ultimately scale, grow and dominate with your business, online. More than a book, #Breakthrough helps you understand the principles of digital leadership by bridging the gap between working "in" the business vs. working "on" your business. And as you may have guessed, the latter is the right way to go!
#Breakthrough offers you and your business usable and practical insights on strategic digital marketing, digital workflows and the disciplines of digital leadership that will help you lead business transformation across your entire digital ecosystem.
By the means of a clear and straightforward guide for creating your very own digital business advantage, you will be able to:
Identify and clarify your digital strategy for what's really important about online marketing specifically for your business, and how to properly leverage it for your unique audience.
Become the master of your digital domain: develop your digital footprint that encompasses everything that you and your business are about in the online world.
Deliver your unique digital strategy & framework through a bulletproof ascending transaction model and structure that encapsulates all of your digital assets: content, campaigns, sites, products, activities and overall strategy needed to build a successful digital business.
Nurture your ideal audience to drive into your sales funnel or value sequence for additional sales and business growth, and other relevant metrics for your business: from leads to referrals.
Integrate your content marketing approach, define your social selling strengths, and clarify and prioritize all of the parts and pieces of online together into one cohesive brand "ecosystem" and environment that gets you customers.
#Breakthrough is about understanding the principles of digital leadership, creating your ideal digital strategy, and developing and delivering a digital workflow for the next step in a digital transformation of your business: "to deliver your remarkable brand value to your audience".
And yes, business transformation can be in fact as simple as having a strategic digital workflow. After all, if digital is easier, won't that be a good thing?
Your digital transformation journey starts with your digital #Breakthrough!
"There is so much misinformation and downright confusion about the online world; thank goodness someone has finally written the book to make sense of it all. Doyle Buehler gives all the right information, delivered in a no BS way, that is the key to actually making the most of the online world and social media in any business."
Australia's #1 Small Business and Entrepreneurial Author.
"Buehler invites us along as he travels up the various digital tributaries into the mystical heart of darkness that is the digital industry, where we encounter the monkey and reptilian tribes that inhabit these parts and the digital extremists, false gurus and the downright rogues that lead them. He then systematically asks us to recognize the self-perpetuating fraud that is the norm here and brings some real light into the otherwise heated, cluttered and confusing world of online. It was well worth the trip."
"Most entrepreneurs still have their heads in the sand when it comes to their online strategy and Doyle pulls no punches with this book as he offers a proven methodology for driving serious results online."
Key Person Of Influence Australia
"Let online expert Doyle Buehler be your coach and guide through the world of digital marketing. Practical, down to earth, and full of "how-to" advice, this book will help you become the leader in your field or industry."
Author of Life in a Half Second
Introduction: I Bought Into Mediocrity Have You?
Part 1 - Understanding Your #Breakthrough
Chapter 1 Are You The Master of Your Digital Domain?
Chapter 2 The 7 Deadly Digital Delusions
Chapter 3 The 7 Disciplines of Digital Leadership
Part 2 - Building Your #Breakthrough
Chapter 4 Your Digital Discovery Self Assessment
Chapter 5 Your Breakthrough Digital Business Framework
Frame 1: Strategy Development
Frame 2: Content Planning
Frame 3: Social & Sharing
Frame 4: Video & Visuals
Frame 5: Website Alignment
Frame 6: Sales Funnel & Campaigns
Frame 7: Advertising & Analytics
Part 3 - Accelerating Your #Breakthrough
Chapter 6 Building Your Online Action Plan
Chapter 7 Rules of ENGAGEment
Chapter 8 Planning Your Strategy & Marketing
Chapter 9 What To Do Next