How many of your Facebook friends do you think you know? Do you think you'd rush to a stranger's help when no one else would? Do you think you choose which product to buy based on whether you like it? Do you think you know why you procrastinate? The truth is, you're probably wrong. You are not so smart. In fact, you're pretty irrational, just like everyone else. But that's OK - because that's all part of being human. Based on the popular blog, You Are Not So Smart explores in 48 short chapters the assorted ways we mislead ourselves everyday. In this pithy celebration of self-delusion, prepare for a whirlwind tour of the latest research in psychology, and to discover finally why we never get round to our New Year resolutions.
"You Are Not So Smart is the go-to blog for understanding why we all do silly things." Lifehacker.com 'Populist and funny.' Evening Standard
Number Of Pages: 320
Published: 4th October 2012
Dimensions (cm): 19.8 x 12.9 x 2.8
Weight (kg): 0.27