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Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals.
You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
"Self-branding is not optional in today's insecure world of commerce. You Are A Brand! is an excellent and welcome addition to the all-too-small library on the subject." -Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence.
"Self-branding is not optional in today's insecure world of commerce. You Are A Brand! is an excellent and welcome addition to the all-too-small library on the subject." -Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence
| Foreword | p. xi |
| Preface | p. xv |
| Introduction | p. xix |
| Brand Strategy: Finding Your Self-Brand Idea | |
| Take Change of Your Self-Brand | p. 3 |
| Think Different to Become a Brand Apart | p. 19 |
| Search for the Sweet Spot Where You and a Market Opportunity Meet | p. 35 |
| Find a Great Self-Brand Strategy to Get Great Results | p. 47 |
| Creative Development: "Packaging" Brand you | |
| Use the Principles of Visual Identity to Create a Powerful Self-Brand Package | p. 77 |
| Tap into the Power of Symbols, Logos, and Design to Imprint Your Brand Identity | p. 97 |
| Harness the Power of Names, Signature Words, and Phrases to Lock in Your Message | p. 111 |
| Learn to Speak for Effect, not Just Facts | p. 135 |
| Master the Art of the Elevator Speech and Pitch Yourself Anytime, Anywhere | p. 157 |
| Marketing Brand you: Building Visibility and Connection with your Target Audience | |
| Take the "Work" Out of Networking | p. 181 |
| Learn the Art of Cyberbranding to Build your Brand Online | p. 199 |
| Think in Terms of Emotional Engagement with your key Target Markets | p. 225 |
| Become a little Bit Famous | p. 239 |
| Develop an Action Plan that Gets you all the way from A to Z | p. 255 |
| Afterword | p. 273 |
| Acknowledgements | p. 277 |
| About the Author | p. 279 |
| Resources | p. 281 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9781857885804
ISBN-10: 1857885805
Audience:
General
Format:
Paperback
Language:
English
Number Of Pages: 272
Published: 1st December 2012
Dimensions (cm): 22.8 x 15.4
x 2.7
Weight (kg): 0.422
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