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Drawing upon the experience of some forty of the nation's finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics.
"Writing About Business" begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions.
To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, "Writing About Business" helps these writers with the often daunting task of reporting on business and industry.
"It is a veritable encyclopaedia, offering not only crisp summaries of major fields of economics, finance, and business, but also advice on how journalists can find their way around those fields." -- Columbia Journalism Review
| Preface and Acknowledgments | |
| The Guide, by Terri Thompson | |
| Director, Knight-Bagehot | |
| Fellowship in Economics and Business Jo Writing About Business and the Economy, by Chris Welles, fellowship director, 1977-1985 | |
| Basic Concepts Macroeconomics | |
| How Economic Systems Work | |
| The Political Economy of Government and Business | |
| Government Regulation and the Regulators | |
| Economic Indicators | |
| Demystifying the Federal Reserve | |
| Economics of the Firm | |
| Business Management: Organization of the Firm | |
| Sales and Marketing | |
| Accounting Principles and Practices | |
| How to Read Financial Statements | |
| Covering Business in Your Town | |
| Capital Markets, Banking, and Finance | |
| Where Wall Street Meets Main Street | |
| The Stock Market | |
| The Bond Market | |
| Derivatives and Other Exotic Securities | |
| Hedge Funds | |
| Trade and Global Economics | |
| International Business | |
| Global Financial Markets | |
| Covering the World Bank | |
| Practical Reporting and Writing Tips | |
| How to Use Numbers and Statistics | |
| What You Can Get from Public and Private Companies | |
| What the Government Has in Its Files | |
| The Freedom of Information Act | |
| Internet Resources for Business Reporters | |
| How to Use Electronic Data to Generate Company Stories | |
| Live Sources-How Do You Get Them to Talk? | |
| Conducting Live Television Interviews | |
| Business Journalism on TV | |
| Online Journalism | |
| Ethics in Business Journalism | |
| Getting the Story: Investigative Techniques and Strategies for Covering Specific Beats | |
| Personal Finance | |
| The Insurance Industry | |
| Health Care | |
| Technology and Telecommunications | |
| Media and Entertainment | |
| Real Estate and Urban Development | |
| The Retail Industry | |
| The Environment | |
| Labor and Workplace Issues | |
| Consumer Reporting | |
| Taxes | |
| Not-for-Profit Institutions | |
| Founding the Fellowship, by Stephen B. Shepard, editor-in-chief, Business Week | |
| Glossary | |
| Table of Contents provided by Publisher. All Rights Reserved. |
ISBN: 9780231118347
ISBN-10: 0231118341
Audience:
Professional
Format:
Hardcover
Language:
English
Number Of Pages: 480
Published: 24th October 2000
Publisher: Columbia University Press
Dimensions (cm): 25.4 x 17.8
x 2.8
Weight (kg): 0.95
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