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Words That Sell : The Thesaurus to Help You Promote Your Products, Services, and Ideas - Richard Bayan

Words That Sell

The Thesaurus to Help You Promote Your Products, Services, and Ideas

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Published: 5th April 2006
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" "Words That Sell" gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

"Roget's" is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for "Words That Sell."

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only * No strings attached * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out * No risk now, no risk later * You can do it * You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

About the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Preface/Acknowledgmentsp. ix
Introduction to the Second Editionp. xi
How to Use This Bookp. xv
A Crash Course in Copywritingp. xvii
Categories of Copyp. xxi
Grabbers
Teasersp. 3
Free/Prizep. 5
Sale/Discountp. 6
Trial Offer/No Obligationp. 7
Heads and Slogansp. 8
Salutations and Invitationsp. 10
Opening with a Questionp. 11
Opening with a Statementp. 12
Opening with a Challengep. 13
Snappy Transitionsp. 14
All-Purpose Grabbersp. 16
Descriptions and Benefits
Appealingp. 19
Authenticp. 20
Belonging/Membershipp. 21
Big/Manyp. 22
Choice/Controlp. 24
Comfortablep. 25
Competitivep. 26
Complete/Thoroughp. 27
Convenientp. 28
Distinguished/Statusp. 30
Durable/Solidp. 32
Easyp. 33
Exciting/Stimulatingp. 34
Experienced/Expertp. 36
Fabulousp. 38
Fastp. 39
Fresh/Wholesomep. 40
Fun/Cheerfulp. 41
Giftp. 42
Good-Lookingp. 43
Healthfulp. 45
Honestp. 46
Improvedp. 47
Indispensablep. 48
Informativep. 49
Luxuriousp. 50
Madep. 51
Money-Makingp. 52
Money-Savingp. 53
New/Advancedp. 55
Plain/Naturalp. 57
Pleasure/Satisfactionp. 58
Popularp. 59
Powerfulp. 60
Reliablep. 62
Results/Performancep. 63
Romanticp. 65
Security/Peace of Mindp. 66
Self-Improvementp. 67
Sensory Qualitiesp. 69
Service/Helpp. 72
Sexyp. 74
Small/Lessp. 76
Sophisticated/Smartp. 77
Stylishp. 78
Suitablep. 80
Superiorp. 81
Timelyp. 82
Traditional/Classicp. 83
Unusualp. 84
Useful/Practicalp. 85
Valuablep. 86
Clinchers
Persuading Your Audiencep. 89
Minimizing Riskp. 91
The Moment of Decisionp. 92
The Call to Actionp. 93
The P.S.p. 95
The Lift Notep. 96
Guaranteesp. 97
Order Informationp. 98
Following Throughp. 100
Special Strategies
Enhancing Your Company's Imagep. 103
Justifying a High Pricep. 105
Knocking the Competitionp. 106
Using Demographics to Impressp. 108
Flattering the Readerp. 109
Selling Yourself: Personal Traitsp. 111
Selling Yourself: Achievementsp. 113
Selling Your Ideasp. 115
Appendix
"Puffspeak"-And Its Alternativep. 117
Wordy Expressionsp. 119
Commonly Misspelled Wordsp. 121
Commonly Confused Wordsp. 126
Further Readingp. 128
Key Word Indexp. 131
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071467858
ISBN-10: 0071467858
Series: Business Books
Audience: General
Format: Paperback
Language: English
Number Of Pages: 160
Published: 5th April 2006
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.3 x 22.0  x 1.1
Weight (kg): 0.32
Edition Number: 2
Edition Type: Revised