Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.
Fowles argues that television is a grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.
|Preface to the Revised Edition|
|A Checkered Past|
|What Viewers Truly Want (and Get) from Television|
|How it Happens that Viewers Get What They Want|
|Television is Good for Nerves|
|Television is Good for Spleens|
|Television is Good for Hearts|
|Television is Good for Brains|
|Television is Good for Children|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 284
Published: 1st March 1992
Dimensions (cm): 21.6 x 14.0 x 1.7
Weight (kg): 0.38