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Why Most Things Fail

Why Most Things Fail

Author: Paul Ormerod

Retail Price	$26.95
Booktopia Price	$18.50

ISBN: 9780571220137
Format: Paperback
Published: July 2006

All prices in Australian Dollars

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This is the essential book on why some businesses fail...and how to avoid it. From the best-selling author of "The Death of Economics" and "Butterfly Economics", this is a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the "Iron Law of Failure". And, he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.