1300 187 187
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
"An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information.... Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word.... Twelve pages of charts and extensive notes." -- "Choice"
| Acknowledgments | |
| Introduction | |
| The Party Is Over - Where Are the Readers? | p. 3 |
| The Marketers and Managers Move In | p. 14 |
| Inside the Managed Newsroom | p. 26 |
| The Historical Roots of the Marketing and Management Revolution | p. 38 |
| Imitations of the Tube | p. 55 |
| Managers and the Mind of the Computor | p. 71 |
| The Think Tanks Spread the Word | p. 83 |
| The Cult of Colorful Tidbits | p. 95 |
| What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers | p. 109 |
| The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It | p. 117 |
| How Much News Is News? | p. 129 |
| Fear and the Future of Newspapers | p. 148 |
| Fighting the Good Fight Within | p. 161 |
| The Future of the Word | p. 173 |
| Afterword | p. 183 |
| Appendix of Tables | p. 187 |
| Notes | p. 199 |
| Selected Bibliography | p. 237 |
| Index | p. 243 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
ISBN: 9780231080491
ISBN-10: 0231080492
Audience:
Professional
For Ages: 22+ years old
Format:
Paperback
Language:
English
Number Of Pages: 259
Published: 23rd November 1995
Publisher: Columbia University Press
Dimensions (cm): 22.8 x 15.2
x 1.8
Weight (kg): 0.39
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