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When MBAs Rule the Newsroom : How the Marketers and Managers are Reshaping Today's Media - Doug Underwood

When MBAs Rule the Newsroom

How the Marketers and Managers are Reshaping Today's Media

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An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

"An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information.... Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word.... Twelve pages of charts and extensive notes." -- "Choice"

Acknowledgments
Introduction
The Party Is Over - Where Are the Readers?p. 3
The Marketers and Managers Move Inp. 14
Inside the Managed Newsroomp. 26
The Historical Roots of the Marketing and Management Revolutionp. 38
Imitations of the Tubep. 55
Managers and the Mind of the Computorp. 71
The Think Tanks Spread the Wordp. 83
The Cult of Colorful Tidbitsp. 95
What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapersp. 109
The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About Itp. 117
How Much News Is News?p. 129
Fear and the Future of Newspapersp. 148
Fighting the Good Fight Withinp. 161
The Future of the Wordp. 173
Afterwordp. 183
Appendix of Tablesp. 187
Notesp. 199
Selected Bibliographyp. 237
Indexp. 243
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780231080491
ISBN-10: 0231080492
Audience: Professional
For Ages: 22+ years old
Format: Paperback
Language: English
Published: 13th October 1995
Publisher: Columbia University Press
Dimensions (cm): 22.8 x 15.2  x 1.8
Weight (kg): 0.39