Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objects. He then describes and analyzes eleven objects, many of them new to this edition--including smartphones, Facebook, hair dye, and the American flag--showing how they demonstrate concepts like globalization, identity, and nationalism. The book includes a series of exercises that allow students to analyse objects in their own environment. Brief and inexpensive, this introductory guide will be used in courses ranging from anthropology to art history, pop culture to psychology.
Comments on the first edition: "Berger's book takes a complex and nuanced topic--the study of material culture--and pares it down to a manageable first approach.... Overall, the book presents a basic survey of several important theories and scholars that students should become familiar with when beginning to study material culture, and demonstrates a useful structure for a course syllabus." --Journal of Folklore Research
Audience: Tertiary; University or College
Number Of Pages: 256
Published: 1st July 2014
Dimensions (cm): 22.9 x 15.2 x 2.0
Weight (kg): 0.44
Edition Number: 2