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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network
What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.
It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.
a phenomenal business success story. (ThirdSector.co.uk, June 2011). much of Roedy s advice is not just about how to work but also about how to live. (The Lancet, June 2011). Engrossing... a penetrative insight into the youth entertainment business Irish-Times
Number Of Pages: 312
Published: 3rd May 2011
Country of Publication: US
Dimensions (cm): 23.62 x 16.0 x 2.59
Edition Number: 1