A practical book on how to come up with bright ideas and answers to problems and issues that arise in both work and play.
Have you ever wondered why some people consistently seem to have original and different ways of approaching problems, ideas or opportunities? Are you intrigued as to why some individuals see opportunities where others can't or why some companies lead, whilst others follow? This book is both an explanation and celebration of thinking differently.
What Made You Think of That? is a simple, easy to understand and practical guide to unlocking your own great ideas and those great ideas lurking in the people or company around you. It provides you with a true understanding of how imagination and creativity works with loads of tips and tools and real life stories to illustrate just how easy it can be.
For those of you who are leaders this book can guide you through practical steps in creating an organisation that empowers its entire staff from CEO to casual employees to think differently about every aspect of the business, thus leading to better solutions for customers or clients and ultimately greater success.
In these increasingly challenging times, there has never before been a more important time for every individual and every company to be thinking differently about themselves and their business. Read What Made You Think of That? and find out how!
About Gary Bertwistle
Gary Bertwistle is the author of Who Stole My Mojo? (Allen & Unwin 2008). He began his career loading and unloading trucks for a department store chain in Fortitude Valley in Brisbane. After four years in retail department stores Gary moved into his first marketing role with Westfield Shopping Centres working for Frank Lowy and John Saunders. Gary then moved into the radio industry and spent almost ten years with Australia's largest radio network, Austereo. During his last three years at Austereo he was the Group General Manager for Promotions and Marketing. In 1997, Gary founded Blue Moon Creative and has been working on the speaking circuit, talking to audiences about creative thinking, innovation, problem solving, branding, performance and learning.
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