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2012 marks Walmart's 50th year anniversary. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer highlights how Walmart came to be a global retailing phenomenon and investigates what it got right, what it got wrong and whether or not it can reconfigure to stay ahead.
Authors Natalie Berg, Global Research Director at Planet Retail, and Bryan Roberts, Director of Retail Insights at Kantar Retail, offer an objective analysis of Walmart's history exploring the company's ups and downs. Although a source for best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect where it is headed in the future.
With exclusive interviews with Walmart executives and CEO of Walmart US, Bill Simon, Berg and Roberts address these issues focusing specifically on the following topics:
- The rapid change of retail: What the rise of e-commerce and multi-channel retailing means for Walmart and other retailers and how the impact of Amazon affects every retailer's digital presence.
- Walmart International: Walmart now trades through more stores internationally than in the US, a clear indication of where future growth opportunities lie. Can Walmart's pricing philosophy "everyday low prices" be implemented across all markets? The authors explore where it works, where it doesn't and where it has yet to venture.
- The superstore format: Berg and Roberts predict that Walmart will reach saturation with its core Supercenter format by 2020. With more shoppers moving away from the superstore format, should Walmart move towards small box stores? Will they be able to achieve the same level of success with small stores in big cities?
In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights to understand how it became a retail giant, the lessons that can be learned, and what is in store for the future.
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." Phil Lempert, Supermarket Guru and editor The Lempert Report "An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." James Amoroso, President, Consumer Analyst Group of Europe "Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." Brian Sharoff, President of the Private Label Manufacturers Association (PLMA). "An incisive assessment of Walmart and its pivotal influence across global retail." Siemon Scamell-Katz, Founder, TNS Magasin
| Acknowledgements | p. viii |
| Is Walmart the best-positioned retailer on the globe? | p. 1 |
| Rise of consumerism | p. 4 |
| Arrival of the boom times | p. 6 |
| House of (Walmart) brands | p. 12 |
| Shifting away from national brands | p. 16 |
| Great values | p. 22 |
| The globalization of private label | p. 26 |
| The brands behind the private labels | p. 32 |
| Don't aggravate the customer | p. 39 |
| I can't believe it's not on shelves | p. 39 |
| We didn't add back 3,000… no it was more like 9,000 | p. 40 |
| SKU rationalization: far from perfection but a vital process | p. 41 |
| Doing more with less | p. 43 |
| Outsmarting the elephant | p. 44 |
| It's an EDLP world | p. 49 |
| The consumer advocate and king of deflation | p. 49 |
| Recession lesson #1: never take your eye off the customer | p. 52 |
| The path to efficiency | p. 54 |
| How Walmart broke the supermarket pricing model | p. 56 |
| Too concerned with trading down over trading out | p. 58 |
| No need for weapons of mass distraction | p. 59 |
| Preço Baixo Todo Dia: is it an EDLP world? | p. 60 |
| EDLP doesn't exist without EDLC | p. 61 |
| Kakaku Yasuku - EDLP implementation isn't always seamless | p. 62 |
| Walmart versus inflation | p. 66 |
| Walmart and its suppliers | p. 72 |
| Walmart and its suppliers: the evolution of collaboration | p. 72 |
| Canoeing with P&G | p. 73 |
| Dinner with General Electric | p. 74 |
| Collaboration takes hold | p. 75 |
| Is collaboration on the wane? | p. 76 |
| 'Tough but fair negotiations' | p. 78 |
| The dependence of US suppliers on Walmart | p. 80 |
| Pharmaceuticals and alcohol have a convoluted route to the shopper | p. 81 |
| Tobacco & confectionery - the McLane clause | p. 81 |
| Lack of disclosure from private and international businesses | p. 82 |
| Reliance on Walmart as high as 55 per cent | p. 82 |
| P&G leading the way | p. 89 |
| The power is now with Walmart | p. 92 |
| Walmart's shopper-centricity driving customer-centricity from suppliers | p. 94 |
| Is Walmart lacking insight? | p. 95 |
| As Walmart evolves, suppliers must follow suit | p. 96 |
| Structural alignment is key | p. 97 |
| Assortment editing and the impact on suppliers | p. 98 |
| Vendors and sustainability | p. 100 |
| Removing the margin-takers | p. 105 |
| The evolution of global sourcing at Walmart | p. 108 |
| New global sourcing strategy unveiled in 2010 | p. 110 |
| Does global buying really exist? | p. 111 |
| Grocery is still a national business | p. 112 |
| Walmart's quest for leverage | p. 113 |
| Global Brands Imports gaining traction | p. 115 |
| GMCs yielding results | p. 116 |
| Still leading in logistics | p. 121 |
| The scale of Walmart's logistics system | p. 122 |
| In-house supply chain development | p. 123 |
| Food for thought | p. 126 |
| Supplier collaboration | p. 129 |
| Globalizing supply chain excellence | p. 129 |
| Globalizing one country at a time | p. 130 |
| Greening the supply chain | p. 132 |
| Implications for suppliers | p. 135 |
| The surest way to predict the future is to invent it | p. 137 |
| Technology takes hold in the 1970s | p. 139 |
| The 1980s: technology acceleration in-store | p. 140 |
| Opening the inner sanctum: Walmart's use of third-party IT suppliers | p. 145 |
| Data warehousing: helping Walmart drink from a hosepipe of information | p. 147 |
| Retail Link: a new era for Walmart and its suppliers | p. 148 |
| The false dawn of RFTD | p. 149 |
| The globalization of technology in Walmart | p. 152 |
| Technology and private label development | p. 152 |
| Price optimization | p. 153 |
| Bean counting and number-crunching | p. 154 |
| In-store technology | p. 154 |
| 'Our computer really does give us the power of competitive advantage' | p. 156 |
| Facing up to a multi-channel future | p. 159 |
| From Little Rock to Big Apple | p. 159 |
| The Supercenter and Walmart's rise to grocery domination | p. 160 |
| The final frontier: getting bigger by going small | p. 165 |
| The icing on the cake | p. 167 |
| The British are coming | p. 168 |
| Grandma, the Manhattanite and fraternity boys | p. 171 |
| The kings of convenience: US drugstores | p. 174 |
| Living off Walmart's crumbs | p. 175 |
| Digital evolution | p. 177 |
| Democratization of technology | p. 177 |
| Amazon - 'the Walmart of our era' | p. 181 |
| Going global.com | p. 182 |
| Going global: Walmart's international retail leadership | p. 190 |
| Walmart International's market entry strategies | p. 191 |
| By the numbers | p. 196 |
| Walmart International in context | p. 198 |
| Walmart International performance | p. 199 |
| The scope and scale of Walmart International | p. 200 |
| Channel strategy | p. 200 |
| Small-box development | p. 203 |
| Walmart International: the good, the bad and the ugly | p. 207 |
| Where next? | p. 209 |
| Tomorrow's Walmart | p. 215 |
| Appendix | p. 217 |
| Further reading | p. 224 |
| Index | p. 225 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780749462734
ISBN-10: 0749462736
Series: KOGAN PAGE
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 240
Published: 28th May 2012
Dimensions (cm): 23.4 x 15.7
x 1.9
Weight (kg): 0.366
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