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Whatever you do and wherever you are, Velocity is coming to get you. Don’t hesitate and get taken by surprise.
Evolve now, rise to the challenge and create a better, smarter and more inspiring future. Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it.
Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world’s leading brands.
Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital. Charged with cutting-edge content and ideas, Velocity presents the seven new laws all businesses need to face to thrive.
Highly thought-provoking and utterly engaging, Velocity will turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.
Features:
"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand." Contagious magazine "Velocity is the best 'industry' book I have read since The Tipping Point" FWA Network "A game-changing book on management philosophy" Books for Breakfast "A blueprint for winning" Forbes "Seven 'laws' to keep us on the digital pace" Evening Standard
| Introduction | p. ix |
| The Velocity Principles | p. xi |
| The Seven Laws of Velocity | p. 1 |
| A Smith & Wesson beats four aces | p. 4 |
| It's easier done than said | p. 46 |
| The best advertising isn't advertising | p. 76 |
| Convenient is the enemy of right | p. 118 |
| Respect human nature | p. 146 |
| No good joke survives a committee of six | p. 184 |
| Have a purpose larger than yourself | p. 210 |
| The Velocity Index | p. 243 |
| Acknowledgements | p. 245 |
| About the authors | p. 247 |
| Index | p. 249 |
| Table of Contents provided by Ebury Publishing. All Rights Reserved. |
ISBN: 9780091947569
ISBN-10: 0091947561
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 256
Published: 3rd May 2012
Dimensions (cm): 21.5 x 15.6
x 2.2
Weight (kg): 0.338
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