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Understanding Corporate Strategy

Course ILT Ser.

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This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.

Introducing Strategy
Mission and Objectives
Measuring Success
Culture and Values
Environmental Analysis
Competitive Analysis
Strategic Resources
Strategy Creation
Strategic Planning and Intended Strategy
Emergent Strategy
Strategic Alternatives
Strategic Decision Making and Choice
Strategy Implementation
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Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781861527554
ISBN-10: 1861527551
Series: Course ILT Series
Audience: Professional
Format: Paperback
Language: English
Published: 5th July 2001
Dimensions (cm): 23.114 x 14.986  x 3.81
Weight (kg): 0.998