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Under the Radar : A Breakthrough, In-Depth Study of the Book Industry's Underreported Segments and Channels - Inc Book Industry Study Group

Under the Radar

A Breakthrough, In-Depth Study of the Book Industry's Underreported Segments and Channels

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While the largest publishing companies have been consolidating, small and midsize publishers have been multiplying, and often prospering. While the largest booksellers have been claiming more of the traditional bookstore market, small and midsize publishers have been using routes to readers beyond the bookstore world, and often selling more books outside trade channels than within them. Until now, though, it has been hard to evaluate the contributions that relatively small publishers make to the industry and the surrounding culture because so much of their activity takes place under the radar of traditional tracking practices. This new study shows that publishers with less than $50 million apiece in annual revenues generate $14.2 billion annually from book sales, have 1.25 million titles in print, create books in all categories, and reach customers throughout the United States and abroad in a wide variety of ways. Under the Radar derives from a survey conducted for the Book Industry Study Group by the market research firm InfoTrends, which specializes in the printing and publishing industries. The report presents: ** Detailed information about dollar and unit sales ** Findings that cover content, markets, sales channels, rights transactions, use of the Internet, return rates, and more ** Breakdowns that highlight differences between the smallest publishers and the midsize group responsible for most of the revenue

ISBN: 9780940016866
ISBN-10: 9781619100077
Audience: General
Format: Paperback
Language: English
Number Of Pages: 52
Published: 1st April 2005
Dimensions (cm): 27.94 x 21.59  x 0.356
Weight (kg): 0.145