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The scientist Stanley Milgram realised that everyone in the world was separated from everyone else by no more than six degrees. In business and in the rest of our lives, creating a network of contacts has become a crucial way of getting ahead or realising our ambitions.
However, with the introduction of the Internet, being more than two degrees from a person is the equivalent of being a stranger! In the world of networking and making key contacts, the stakes have just gone up.
This book provides cutting-edge advice and information on how to create a genuinely effective network of contacts that you can rely on to achieve your objectives. The author demonstrates how networks are structured and function and how you can utilise the latest technology to ensure your most important contacts are only one or two degrees away.
About the Author
The author is the Spanish head of the world's largest online dating agency, Match.com. She was previously a dot-com entrepreneur.
| List of figures and tables | p. v |
| Foreword | p. vi |
| Preface | p. vii |
| It's a small world | p. 1 |
| How did it all begin? | p. 2 |
| Social networks | p. 8 |
| Factors that decide our position in the network | p. 11 |
| Social capital | p. 16 |
| Two degrees | p. 19 |
| Conclusion: invest in developing your network | p. 20 |
| Networking, or the art of building and maintaining relationships | p. 22 |
| The art of networking | p. 24 |
| Design and execute your plan of action | p. 25 |
| Conclusion: capitalise on your social network | p. 50 |
| How can you increase and improve your social network? | p. 51 |
| Organise your agenda | p. 53 |
| Participate actively in associations | p. 55 |
| Always be on the lookout for new opportunities | p. 64 |
| Avoid succumbing to temptation | p. 66 |
| Conclusion: network efficiently | p. 69 |
| New forms of networking online | p. 73 |
| The Internet: before and after | p. 74 |
| How can I promote myself on the Internet? | p. 77 |
| How can I communicate effectively online? | p. 105 |
| Are we really communicating effectively? | p. 115 |
| Conclusion: use online tools to manage your network better | p. 118 |
| Online social networks | p. 119 |
| What is an online social network? | p. 120 |
| Why now? | p. 121 |
| What added value do online social networks bring? | p. 122 |
| Principal online social networks | p. 125 |
| Conclusion: choose the online social network that best meets your needs | p. 175 |
| The future of online social networks | p. 177 |
| The experts' opinion | p. 179 |
| Conclusion: familiarise yourself with a service that we will all use | p. 185 |
| Epilogue: Now it's your turn | p. 189 |
| Notes | p. 191 |
| Bibliography | p. 193 |
| About the author | p. 200 |
| Table of Contents provided by Marshall Cavendish Limited. All Rights Reserved. |
ISBN: 9781904879923
ISBN-10: 1904879926
Audience:
General
Format:
Paperback
Language:
English
Number Of Pages: 200
Published: 1st January 2008
Dimensions (cm): 23.114 x 15.4
x 1.778
Weight (kg): 23.1
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