1300 187 187
This is most recent, extensive, detailed academic research about film-tourism. This is the only book that deals exclusively with film-tourism in New Zealand. New Zealand is the most successful film tourist destination and it has subsequently inspired the marketing strategies of several other tourist destinations all around the world. This title features original methodological approach that combines close reading of selected case studies and history of cinema. This is an original and insightful reading of the history of New Zealand (and former settler countries) cinema. This book examines the relation between cinematic representations of New Zealand and the tourist imagery of the country. Recent film features that have represented New Zealand, both as an imaginary fantasyland and as a 'real' place, have served to reinforce the myth of a wild, pure and 'natural' New Zealand. This myth, in turn, has been exploited by the local tourism board, which, during the last two decades, has been able to create a successful travel brand destination, particularly by capitalizing on the possibilities of non-conventional publicity associated with "The Lord of the Rings" and other feature films. This work focuses on the textual analysis of the feature films that have been used as marketing tools to attract tourists to New Zealand. The book addresses students and scholars of New Zealand Cinema, Postcolonial Studies and Tourism Studies, however this work will also appeal to a broader, non-academic readership interested in New Zealand, New Zealand history and "The Lord of the Rings".
| Acknowledgments | p. ix |
| Preface xi | |
| Introduction | p. 1 |
| Scope of the study | p. 2 |
| Film, tourism and postmodernism | p. 4 |
| Chapter outline | p. 9 |
| Notes | p. 11 |
| Early New Zealand Films and Western Voy(ag)eurs | p. 13 |
| Introduction | p. 13 |
| New Zealand, or the "world in a nutshell" | p. 15 |
| New Zealanders: "eternal tourists and proud pioneers" | p. 18 |
| The Maori: between ethnographic and tourist romance | p. 21 |
| Empty landscapes and (post)colonial enterprises | p. 24 |
| 1940-1990: New Zealand Film Landscapes for Prospective 'Cinenauts' | p. 33 |
| Introduction | p. 33 |
| From the National Film Unit to the Film Commission | p. 34 |
| Mapping New Zealand landscapes | p. 37 |
| Place versus space | p. 48 |
| Escape from the narrative space | p. 50 |
| Transitional space, porous space: the road | p. 55 |
| The city, or New Zealand dystopia | p. 61 |
| Natural places and natural spaces: the Mountain and the bush | p. 63 |
| Journey to the centre of the film: the 'cinenauts' | p. 66 |
| The Legacy of The Piano: Film-Tourist Geographies and the Aesthetic of the Sublime | p. 71 |
| Introduction | p. 71 |
| Methodological premises | p. 71 |
| Ada McGrath: a Victorian adventure tourist in New Zealand | p. 73 |
| Nature, space and narrative | p. 81 |
| Locations and national identity | p. 87 |
| Framing the beach | p. 90 |
| Return to the beach: Memory and Desire | p. 95 |
| Conclusions | p. 104 |
| From Ngati to Whale Rider: The Filmic Journey of the Indigenous Traveller | p. 107 |
| Introduction | p. 107 |
| Fourth Cinema | p. 108 |
| Whale Rider: indigenous locations and global imaginary | p. 118 |
| Whangara: between reality and hyper-reality | p. 120 |
| Ethnographic, neo-colonial and tourist gazes | p. 124 |
| The indigenous traveller | p. 128 |
| The hybrid traveller | p. 129 |
| The Western traveller | p. 131 |
| Conclusions | p. 132 |
| From Mt. Fuji to Mt. Taranaki: Depaysement and Celebrity Worship in The Last Samurai | p. 135 |
| Introduction | p. 135 |
| The Last Samurai in Taranaki | p. 138 |
| The Last Samurai and tourist imagination | p. 140 |
| From Mt. Taranaki to Mt. Fuji: negotiating the meaning of place | p. 143 |
| Celebrity worship | p. 148 |
| The management of film-induced tourism: critical factors | p. 151 |
| Conclusions | p. 155 |
| 'Welcome to New Zealand, Home of Middle Earth': Heterotopian Impulse, Western Anxiety and Spatial Identity in The Lord of the Rings | p. 161 |
| Introduction | p. 161 |
| The Lord of the Rings: Merchandising and film franchise | p. 164 |
| Style, narrative and space in The Lord of the Rings | p. 172 |
| 9/11 and Western anxiety | p. 177 |
| New Zealand | p. 182 |
| Conclusions | p. 191 |
| Conclusions | p. 195 |
| Filmography | p. 205 |
| Primary films | p. 205 |
| Secondary films | p. 207 |
| Bibliography | p. 211 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9781841504759
ISBN-10: 1841504750
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 208
Published: 15th May 2012
Dimensions (cm): 23.0 x 17.4
x 1.8
Weight (kg): 0.454
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