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The Tipping Point : How Little Things Can Make a Big Difference - Malcolm Gladwell

The Tipping Point

How Little Things Can Make a Big Difference

Paperback

Published: 1st August 2001
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The biography of an idea - that many of today's problems are as volatile as epidemics and can 'tip' and change radically at any point

The Tipping Point is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.

Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.

About the Author

Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers, including Outliers and Blink.

Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George Stephanopoulos

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis, author of LIAR'S POKER

Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come - SCOTLAND ON SUNDAY

A wonderfully offbeat study of that little-understood phenomenon, the social epidemic - DAILY TELEGRAPH

Malcolm Gladwell

Malcolm T. Gladwell, CM is an English-Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009), a collection of his journalism. All four books were on The New York Times Best Seller list.

Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology. Gladwell was appointed to the Order of Canada on June 30, 2011

Visit Malcolm Gladwell's Booktopia Author Page


ISBN: 9780349113463
ISBN-10: 0349113467
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 1st August 2001
Publisher: Little, Brown Book Group
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9  x 1.9
Weight (kg): 0.23
Edition Number: 1