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From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.ÿThe Sounds of Capitalism is the untold story of this infectious part of our musical culture.ÿHere, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after.ÿTaylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. The Sounds of Capitalism is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history.ÿ
"This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually-dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture." -Gary Cross, Pennsylvania State University, author of All Consuming Century: Why Commercialism won in Modern America"
| List of Illustrations | p. xi |
| List of Examples | p. xiii |
| Acknowledgments | p. xvii |
| Introduction: Capitalism, Consumption, Commerce, and Music | p. 1 |
| Music and Advertising in Early Radio | p. 11 |
| The Classes and the Masses in the 1920s and 1930s | p. 43 |
| The Great Depression and the Rise of the Radio Jingle | p. 65 |
| Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s | p. 101 |
| The Standardization of Jingle Production in the 1950s and After | p. 127 |
| The Discovery of Youth in the 1960s | p. 147 |
| Consumption, Corporatization, and Youth in the 1980s | p. 179 |
| Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After | p. 205 |
| New Capitalism, Creativity, and the New Petite Bourgeoisie | p. 231 |
| Notes | p. 247 |
| References | p. 297 |
| Index | p. 331 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780226791159
ISBN-10: 0226791157
Audience:
Tertiary; University or College
Format:
Hardcover
Language:
English
Number Of Pages: 408
Published: 27th July 2012
Dimensions (cm): 22.9 x 16.2
x 2.66
Weight (kg): 0.635
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