"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."-Vint Cerf, Father of the Internet
"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."-Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, Inc.
"Lon Safko and The Social Media Bible address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step."-Jeff Hagen, Director, Consumer Services, General Mills
"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."-Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
The new edition of the ultimate guide to social media
The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.
Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:
The 100-plus best companies providing software, sites, apps, gaming platforms, and more
The five steps for developing a successful social media marketing plan
How to win in social media whether you're a one-person company or a Fortune 500 company
Additional online content available for book purchasers
Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and Flickr
How to measure social media ROI, including numerous examples from companies of all sizes
'A Bumper guide to social media marketing?show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010).
PART I: Tactics.
CHAPTER 1 What Is Social Media?
CHAPTER 2 Say Hello to Social Networking.
CHAPTER 3 Everyone's a Publisher.
CHAPTER 4 It's Not Your Father's E-Mail.
CHAPTER 5 The World of Web Pages.
CHAPTER 6 The Internet Forum.
CHAPTER 7 The Ubiquitous Blog.
CHAPTER 8 The Wisdom of the Wiki.
CHAPTER 9 A Picture Is Worth a Thousand Words (Photo Sharing).
CHAPTER 10 Talking about the Podcast (Audio Create).
CHAPTER 11 Got Audio? (Audio Sharing).
CHAPTER 12 Watch Out for Vlogs (Video Create).
CHAPTER 13 Got Video? (Video Sharing).
CHAPTER 14 Thumbs Up for Microblogging.
CHAPTER 15 Live from Anywhere—It's Livecasting.
CHAPTER 16 Virtual Worlds—Real Impact.
CHAPTER 17 Gaming the System: Virtual Gaming.
CHAPTER 18 RSS—Really Simple Syndication Made Simple.
CHAPTER 19 Spotlight on Search (Search Engine Optimization).
CHAPTER 20 Marketing Yourself (Search Engine Marketing).
CHAPTER 21 The Formidable Fourth Screen (Mobile).
CHAPTER 22 Let the Conversation Begin (Interpersonal).
PART II: Tools.
CHAPTER 23 Social Networks.
CHAPTER 24 Publish.
CHAPTER 25 Photo.
CHAPTER 26 Audio.
CHAPTER 27 Video.
CHAPTER 28 Microblogging.
CHAPTER 29 Livecasting.
CHAPTER 30 Virtual Worlds.
CHAPTER 31 Gaming.
CHAPTER 32 Productivity Applications.
CHAPTER 33 Aggregators.
CHAPTER 34 RSS.
CHAPTER 35 Search.
CHAPTER 36 Mobile.
CHAPTER 37 Interpersonal.
PART III: Strategy.
CHAPTER 38 Analyze Your Existing Media.
CHAPTER 39 The Social Media Trinity.
CHAPTER 40 Integrate Strategies.
CHAPTER 41 Identify Resources.
CHAPTER 42 Implement and Measurement.
BIOGRAPHIES OF OUR EXPERTS.
Number Of Pages: 792
Published: 28th September 2010
Dimensions (cm): 23.3 x 18.95 x 4.03
Weight (kg): 1.311