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The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success.The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.
..". a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report"
|Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s||p. 11|
|From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s||p. 21|
|Start of the cellular boom : the need for new commercial applications, 1980s||p. 37|
|Cellular goes digital : second-generation stirrings, late 1980s||p. 47|
|Disrupting the cellular status quo : Qualcomm goes to bat, 1989||p. 59|
|Spreading the CDMA message : turning points, late 1989||p. 69|
|New technology never sells itself : winning acceptance one demo at a time, 1989-1991||p. 80|
|Creating a common interface : devising and testing, 1990-1991||p. 88|
|Becoming a wireless standard : going the extra mile to acceptance, 1992-1993||p. 97|
|Marketing in tandem with technology : building partnerships, 1993-1994||p. 109|
|Wireless holy wars : trials by fire, 1994-1995||p. 117|
|Make or break in personal communications services : the tide turns at last, 1995||p. 125|
|Defining the core business : equipment manufacturer or technology developer?||p. 137|
|Developing an intellectual property business : establishing a firm foundation||p. 149|
|Fitting into the value chain : disseminating proprietary technology||p. 162|
|Tax collector or vital partner? : disseminating and protecting essential IP||p. 175|
|Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad||p. 186|
|Creating the future of wireless : working toward a smooth transition to 3G||p. 199|
|Stacking the deck with the best talent : building internal and external teams of innovators||p. 210|
|Remaining a technology leader : positioning for 3G and beyond||p. 222|
|Table of Contents provided by Blackwell. All Rights Reserved.|
Number Of Pages: 266
Published: 24th February 2005
Country of Publication: US
Dimensions (cm): 23.6 x 16.3 x 2.6
Weight (kg): 0.55
Edition Number: 1