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The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance - Mock

The Qualcomm Equation

How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance

By: Mock

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The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success.The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.

..". a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report"

Foreword
Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960sp. 11
From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980sp. 21
Start of the cellular boom : the need for new commercial applications, 1980sp. 37
Cellular goes digital : second-generation stirrings, late 1980sp. 47
Disrupting the cellular status quo : Qualcomm goes to bat, 1989p. 59
Spreading the CDMA message : turning points, late 1989p. 69
New technology never sells itself : winning acceptance one demo at a time, 1989-1991p. 80
Creating a common interface : devising and testing, 1990-1991p. 88
Becoming a wireless standard : going the extra mile to acceptance, 1992-1993p. 97
Marketing in tandem with technology : building partnerships, 1993-1994p. 109
Wireless holy wars : trials by fire, 1994-1995p. 117
Make or break in personal communications services : the tide turns at last, 1995p. 125
Defining the core business : equipment manufacturer or technology developer?p. 137
Developing an intellectual property business : establishing a firm foundationp. 149
Fitting into the value chain : disseminating proprietary technologyp. 162
Tax collector or vital partner? : disseminating and protecting essential IPp. 175
Breaking through bureaucratic barriers : regulatory politics and practices at home and abroadp. 186
Creating the future of wireless : working toward a smooth transition to 3Gp. 199
Stacking the deck with the best talent : building internal and external teams of innovatorsp. 210
Remaining a technology leader : positioning for 3G and beyondp. 222
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780814408186
ISBN-10: 0814408184
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 266
Published: 24th February 2005
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 23.6 x 16.3  x 2.6
Weight (kg): 0.55
Edition Number: 1