+612 9045 4394
The Qualcomm Equation : How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance - Mock

The Qualcomm Equation

How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance

By: Mock


Published: 24th February 2005
RRP $41.95
This title is not in stock at the Booktopia Warehouse and needs to be ordered from our supplier.
Click here to read more about delivery expectations.

The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success.The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.

..". a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report"

Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960sp. 11
From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980sp. 21
Start of the cellular boom : the need for new commercial applications, 1980sp. 37
Cellular goes digital : second-generation stirrings, late 1980sp. 47
Disrupting the cellular status quo : Qualcomm goes to bat, 1989p. 59
Spreading the CDMA message : turning points, late 1989p. 69
New technology never sells itself : winning acceptance one demo at a time, 1989-1991p. 80
Creating a common interface : devising and testing, 1990-1991p. 88
Becoming a wireless standard : going the extra mile to acceptance, 1992-1993p. 97
Marketing in tandem with technology : building partnerships, 1993-1994p. 109
Wireless holy wars : trials by fire, 1994-1995p. 117
Make or break in personal communications services : the tide turns at last, 1995p. 125
Defining the core business : equipment manufacturer or technology developer?p. 137
Developing an intellectual property business : establishing a firm foundationp. 149
Fitting into the value chain : disseminating proprietary technologyp. 162
Tax collector or vital partner? : disseminating and protecting essential IPp. 175
Breaking through bureaucratic barriers : regulatory politics and practices at home and abroadp. 186
Creating the future of wireless : working toward a smooth transition to 3Gp. 199
Stacking the deck with the best talent : building internal and external teams of innovatorsp. 210
Remaining a technology leader : positioning for 3G and beyondp. 222
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780814408186
ISBN-10: 0814408184
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 266
Published: 24th February 2005
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 23.6 x 16.3  x 2.6
Weight (kg): 0.55
Edition Number: 1