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The Power of Visual Storytelling : How to Use Visuals, Videos, and Social Media to Market Your Brand - Ekaterina Walter

The Power of Visual Storytelling

How to Use Visuals, Videos, and Social Media to Market Your Brand

Paperback

Published: 14th March 2014
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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180 per cent more engagement than those without. Viewers spend 100 per cent more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.

The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

About the Author

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel. Jessica Gioglio is the social media manager for Dunkin' Donuts.

ISBN: 9780071823937
ISBN-10: 007182393X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 14th March 2014
Publisher: McGraw-Hill Education
Dimensions (cm): 23.1 x 22.3  x 1.2
Weight (kg): 0.57