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Published: 1st April 2012

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This fascinating book reveals how habits are made, broken and, more than anything, manipulated.

It's full of unbelievable stories, such as:
The supermarket analyst who came up with a way of determining which women were pregnant before they even knew so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant!

Eugene, the brain-damaged patient who can't form new memories or even register what's going on. When his wife came home to find him missing, she panicked, but it turned out he'd gone for a walk, and had learned, unconsciously, his way home - as well as other skills, abilities and habits.

The Power of Habit is a journey through the emerging science of habit formation, a field of research that has quietly transformed our understanding of human behaviour.

Prizewinning journalist Charles Duhigg examines the ways in which people are learning to radically manipulate habits whether it's smoking cigarettes, buying a particular brand of dish detergent or automatically firing a gun at an enemy soldier. Once readers understand how habits really work, and how change occurs, they can engineer new habits or get rid of old ones with the same basic tools. This wake-up call will undoubtedly inspire people to re-think many aspects of their daily lives.

About the Author

Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.

Praise for "The Power of Habit"

"Charles Duhigg's thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful."
--Jim Collins, #1 bestselling author of "Good to Great "and" Built to Last"
" "
""The Power of Habit" is not a magic pill but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model that is understandable, useful in a wide variety of contexts, and a flat-out great read. His chapter on 'keystone habits' alone would justify the book."
--David Allen, bestselling author of "Getting Things Done: The Art of Stress-Free Productivity"

"Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at yourself, your organization, or your world quite the same way."
--Daniel H. Pink, author of #1 "New York Times" bestselling "Drive" and "A Whole New Mind"

"William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book."
--Jonah Lehrer, bestselling author of "Proust Was a Neuroscientist "and" How We Decide"

ISBN: 9780434020362
ISBN-10: 0434020362
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 400
Published: 1st April 2012
Dimensions (cm): 21.5 x 13.7  x 3.2
Weight (kg): 0.432