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The Outsider's Edge : The Making of Self-made Billionaires - Brent D Taylor

The Outsider's Edge

The Making of Self-made Billionaires

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The secret of extreme wealth creation

The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the outsider. From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different.

Brent Taylor is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.

About the Author

Brent D. Taylor is a respected social and market researcher. For the past twenty years he has provided advice to Australian governments and large corporations. He was a director of KPMG for four years and ran KPMG's Centre for Consumer Behavior. As a researcher Brent has always been fascinated with extreme achievers, however he became increasingly frustrated with the lack of explanation as to why extreme achievers are the way they are. His curiosity and drive have led him to write the exciting Outsider's Edge. Taylor gained a bachelor of Engineering from Auckland University. He then earned an honours degree in psychology at Melbourne University. He is currently a member of the Australian Market and Social Research Society.

About the author
Preface vii

Part I; Introduction
1. Why haven't I got what Bill Gates has?
2. Seeking the causes of extreme wealth

Part II; Biographies
3. Bill Gates
4. Warren Buffett
5. Ingvar Kamprad
6. Larry Ellison
7. Carl Icahn
8. George Soros
9. Steve Jobs
10. Charles Schwab
11. Ralph Lauren
12. David Geffen
13. Frank Lowy
14. Richard Branson
15. George Lucas
16. Bernie Ecclestone
17. Steven Spielberg
18. Oprah Winfrey
19. John Sperling

Part III; The big picture
20. Finding the pattern
21. Outsiders and their edge

Part IV; Beginnings matter
22. Development pain
23. Salvation
24. Learning about learning
25. Trading intelligence

Part V; Lessons learned
26. Don't try this at home, folks
27. Hope for the future

Bibliography
Further reading
Index

ISBN: 9780731407316
ISBN-10: 9780857085757
Audience: General
Format: Paperback
Language: English
Number Of Pages: 336
Published: 17th September 2007
Dimensions (cm): 23.0 x 15.0  x 1.8
Weight (kg): 0.505
Edition Number: 1