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The Olympic Games and Cultural Policy

Routledge Research in Sport, Culture and Society

Hardcover

Published: 18th June 2012
Ships: 7 to 10 business days
RRP $196.00
$187.50

This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. Garcia argues that the cultural relevance of a major event is highly dependant on the consistency of the policy choices informing its cultural dimensions. She demonstrates how major events, such as the Olympic Games, frequently fail to leave long-term cultural legacies and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

List of Figuresp. ix
List of Tablesp. xi
List of Acronymsp. xiii
Prefacep. xv
Acknowledgmentsp. xxi
Cultural Policy and the Olympic Movement
Introduction: The Cultural Policy of Global Eventsp. 3
The Olympic Games Cultural Programmep. 28
The Cultural Policy of the International Olympic Committeep. 50
The Olympic Games Cultural Programme: Olympic Arts Festivals in Sydney 2000
Defining the Visionp. 69
Managing the Programme: Internal Operationsp. 93
Managing the Programme: External Operationsp. 117
Marketing and Communicationsp. 135
Stakeholder Contributionsp. 174
Media Coveragep. 202
Towards a Culture-Led Olympic Games?
The Future of Cultural Policy at the Olympic Gamesp. 229
Olympic Arts Festivals Programme Descriptionp. 249
Olympic Arts Festival Budgetp. 257
SOCOG Cultural Commission and Committeesp. 259
Notesp. 261
Referencesp. 271
Indexp. 283
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780415995634
ISBN-10: 0415995639
Series: Routledge Research in Sport, Culture and Society
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 308
Published: 18th June 2012
Dimensions (cm): 23.6 x 15.5  x 2.0
Weight (kg): 0.571