Product Information

The Numerati

By: Stephen Baker
The Numerati
Retail Price: $56.23
Booktopia Price $50.50
ISBN: 9780618784608
Format: Hardcover
Published: September 2008

All prices in Australian Dollars
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Every day people produce loads of data about themselves simply by living in the modern world: they click Web pages, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists sifts through this data to determine how to manipulate people's behavior--what they buy, how they vote--without their even realizing it. Houghton Mifflin