Booktopia - The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, Gilbreath Bob, 9780071625364

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

By: Gilbreath Bob, Bob Gilbreath

Retail Price:	$50.00
Booktopia Price	$43.95

ISBN: 9780071625364

Format: Hardcover
Published: October 2009

All prices in Australian Dollars

Stock Availability
This title is not in stock at the Booktopia Warehouse and needs to be ordered from one of our suppliers. Click here to see "In Stock" titles.
Click here to read more about delivery expectations.

Payment Options

Bank transfers, cheques and money orders are also accepted.

Add to wish list

View wish list

"With solid credentials supporting him (as chief marketing strategist at Bridge Worldwide, a largeadvertising agency), Gilbreath lays out his ideas about a marketing strategy he calls 'meaningfulmarketing.' He defines meaningful marketing as the 'marketing itself add[ing] value to peoples' lives.'Insisting that traditional marketing is now out-of-date because the consuming public has grownsophisticated in avoiding regular marketing strategies ('Most traditional advertising is meaningless,' hesays), he is a great proponent of marketing that offers consumers actual things to put to practical use,which then, in turn, makes the best advertising for the company that is supplying those services. He citesthe 'best historical example' of marketing with meaning as the Michelin tire company, which, way backwhen, produced the first-ever car-travel guide to France. From there Gilbreath presents, essentially, a how to:outlining a model for developing meaningful marketing and then explaining, with many useful caseexamples, how it can be tailored to any company, large or small. An essential addition to comprehensivebusiness collections." --Brad Hooper,Booklist