Booktopia - The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit, William Higham, 9780749454500

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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

By: William Higham

Retail Price:	$45.18
Booktopia Price	$39.50

ISBN: 9780749454500

Format: Hardcover
Published: October 2009

All prices in Australian Dollars

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Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. "The Next Big Thing" reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.