Booktopia - The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, David Meerman Scott, 9780470379288

The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By: David Meerman Scott

Retail Price:	$27.95
Booktopia Price	$24.46

ISBN: 9780470379288

Format: Paperback
Published: October 2008

All prices in Australian Dollars

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This book is suitable for marketers. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Author Biography: David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader.